The KFC@15 promotion caught my attention, not simply because of the offer itself, but because of the response it generated. People heard about it, talked about it, made plans around it, and showed up. Across social media, conversations, pictures, and videos of the experience continued to circulate, reminding us of how quickly people can respond when something captures their attention and gives them a reason to act. As I watched the excitement unfold, however, I found myself asking a completely different question: what does our response look like when it comes to the Gospel of Jesus Christ?
Let me make this clear from the outset: KFC and the Gospel are not comparable. A commercial promotion exists to meet a temporary physical desire, while the Gospel addresses the eternal condition of the soul. Christ is not a product, salvation is not a promotion, and winning souls is not a marketing exercise. Yet, an ordinary event can sometimes cause us to reflect on something far more significant, and for me, KFC@15 became one of those moments.
We have been entrusted with the greatest message the world has ever received. The Gospel tells us that God loved humanity so deeply that He gave His only begotten Son, Jesus Christ, so that whoever believes in Him should not perish but have everlasting life. This is not simply another message competing for people’s attention. It is the good news of God’s love, redemption, and salvation through Christ.
The question, therefore, is not whether the Gospel is worth sharing. The question is whether we, as believers, recognise the responsibility that comes with having received it.
Jesus commanded His disciples in Mark 16:15, “Go into all the world and preach the gospel to every creature.” Christianity was never designed to be a private experience that we keep to ourselves. We have been called to carry Christ beyond the walls of our churches and into our homes, workplaces, schools, communities, and every space where people can be reached.
There are people around us who are searching for hope but may not know where to find it. There are people carrying pain that they have never spoken about, people struggling with fear, loneliness, guilt, and uncertainty, and people who may be only one genuine encounter away from beginning a journey with God. Some may never walk into a church building unless someone first gives them a reason to consider Christ.
That responsibility belongs to all of us.
We often speak about evangelism as though it is the responsibility of pastors, evangelists, or missionaries alone, but the Great Commission was given to the Church. Every believer has a story of what Christ has done, a testimony of His grace, and an opportunity to point someone towards Him. Sometimes winning a soul may begin with something as simple as a conversation, an invitation, a prayer, a testimony, or a sincere expression of the love of Christ.
And in the world we live in today, our mission must also extend into the digital spaces where people spend so much of their time. Social media should not only be a place where we announce church programmes or share photographs from services. It can become a place where someone encounters Scripture, hears a testimony, finds encouragement, or begins asking questions about Jesus. We have been given tools capable of carrying a message across borders within seconds; the question is what message we are choosing to carry.
Perhaps this is why the KFC@15 moment made me pause. It reminded me that people can be moved to act when something captures their attention, but as Christians, our concern should go much deeper than getting someone’s attention. We should desire that people encounter Christ, understand the Gospel, respond in faith, and experience the transformation that only He can bring.
Paul’s question in Romans 10:14 remains relevant: “How then shall they call on Him in whom they have not believed? And how shall they believe in Him of whom they have not heard?” If people are to hear, someone must be willing to speak and If they are to know, someone must be willing to tell them.
KFC@15 will eventually become another memory, but the souls around us remain. The Gospel remains and the command of Christ also remains. So perhaps the real question is not what people are willing to queue for, celebrate, or talk about, but what are we doing with the Gospel that has been entrusted to us?
If we truly believe that Jesus saves, then let us tell people about Him. If we truly believe that souls matter to God, then let our lives, our words, our creativity, and even our digital platforms point people towards Christ. KFC@15 was ultimately about a special offer that brought people together for a moment. The Gospel is an invitation of eternal significance. If we truly understand what we have been entrusted with, perhaps we should not first ask whether people are interested in hearing about Christ. Perhaps we should ask ourselves whether we have done enough to tell them.
So, are you truly sharing the Gospel?
By: Louis Jnr Saah, ChDMP
Digital Communication Officer, TAC-GH HQ
Leave a Reply